PinnedMike BoysenEliminating Jobs-to-be-Done Interviews with Artificial IntelligenceIs it too good to be true?3 min read·Dec 11, 2023----
Mike BoysenHow to Create a Jobs-to-be-Done (JTBD) Product Innovation StrategyFULL GUIDE17 min read·Apr 23, 2024----
Mike BoysenReducing JTBD Success Statement Quantities — v2.0Yes, AI can actually do it better than humans10 min read·Apr 8, 2024----
Mike BoysenIf People Cobble Solutions Together to Get Jobs Done, thenWhy aren’t we capturing which solutions are being cobbled step-by-step?8 min read·Apr 4, 2024----
Mike BoysenIs it Time for Disruption?And why aren’t the innovation consulting firms disrupting themselves? Ah, never mind …10 min read·Jan 23, 2024----
Mike BoysenThe Only Purchase Journey You Will EVER NeedThe Traditional Purchase Journey Framework — on Steroids (JTBD)13 min read·Jan 17, 2024----
Mike BoysenJobs to be Done: Imperfection vs. PerfectionWhat should the standard be?9 min read·Dec 12, 2023----
Mike Boysen$2 Million Worth of Jobs-to-be-Done ContentWe’ve entered a new era related to Innovation and Strategy Research6 min read·Dec 11, 2023----
Mike BoysenBosch Circular Saw Case Study RevisitedAn AI Powered JTBD Research Experiment2 min read·Aug 2, 2023----
Mike BoysenQualitative Customer Research: Now Powered by AIDiscover how AI is revolutionizing qualitative customer research in Jobs-to-be-Done, delivering faster and more comprehensive insights.5 min read·Aug 2, 2023----