JTBD + Outcome-Driven Innovation
Put Jobs-to-be-Done Theory (JTBD) into practice with Outcome-Driven Innovation (ODI). Access frameworks, templates, examples and case studies. Philip Kotler calls Tony Ulwick “the Deming of innovation.” Clayton Christensen credits him with “bringing predictability to innovation.”
Editors
6.6K followers
Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.
Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.
24 followers
Writers
7 followers
Certified Narrative Consultant, consumer insights/branding for F500, Food&Bev, pharma, healthcare, technology. Focus: consumer insights & innovation.
Certified Narrative Consultant, consumer insights/branding for F500, Food&Bev, pharma, healthcare, technology. Focus: consumer insights & innovation.
1.5K followers
Director with the BC Public Service Digital Investment Office, former web dev & product person. 🔎 Lifelong learner. Unapologetic introvert
Director with the BC Public Service Digital Investment Office, former web dev & product person. 🔎 Lifelong learner. Unapologetic introvert
2K followers
Join my JTBD community for FREE access to AI Prompts and courses. https://pjtbd.com/join to get access.
Join my JTBD community for FREE access to AI Prompts and courses. https://pjtbd.com/join to get access.
128 followers
JTBD innovation expert — advisor — investor — disciple of Peter Drucker
JTBD innovation expert — advisor — investor — disciple of Peter Drucker
175 followers
I write about ideas and innovation. I am also a Principal of the innovation management firm Dark Horse Works. San Francisco/Phoenix.
I write about ideas and innovation. I am also a Principal of the innovation management firm Dark Horse Works. San Francisco/Phoenix.