Fallacy

Alan Klement’s War On Jobs-To-Be-Done

Klement is trying to hijack the JTBD brand by claiming the…

A Critique of the Gerry Katz / AMS VOCALYST® VoC Method

Voice-of-the-Customer practices have been…

Debunking Klement’s Attack On ODI

Klement still believes ODI can’t work. Here we debunk Klement’s remaining claims so he and his followers can understand why ODI does work.

Klement Reveals His Mistakes And Deletes the Evidence

Klement’s inability to grasp ODI while posing as an ODI critic is an affront to the Jobs-to-be-Done community.

Confusion Leads to Klement’s Illusion

Klement offers us all a reminder as to why we shouldn’t attack people and their ideas with false claims — and without taking the time to understand those ideas to begin with.

Klement’s Fallacy Misleads The Jobs-to-be-Done Community